“Tint” is perhaps a bit of a misnomer because this product has more of the consistency of a light lipstick. I suppose the term tint was used because of the amount of the pigment.
I tried this the shade Ruby Sunset, which is a fairly deep plum/berry color. The tint is well pigmented and it lasted a long time. Plus I really, really like the silver case!
A big bonus to Pur Minerals’ lip tint is that it also offers pretty good sun protection. Overall, it is a nice product.