I have loved Urban Decay eye shadows ever since trying them for the first time a few years ago. The combination of punchy color intensity, product wear and price point is difficult to beat. Yet somehow, Urban Decay has outdone their own star product by releasing their new eye shadow formula.
The improved eye shadow has a creamier texture and retains that intense color payoff we love, with plenty of added benefits. It is easy to apply smoothly without getting powdery and with less glitter fallout, one of the most common complaints about the original product. It wears better than the original without eye primer and stays put without smudging or creasing. Urban Decay’s original eye shadow was already their best-selling product, but they made it better anyway.
The added ingredient of capric/caprylic triglyceride, or fractionated coconut oil, improves application, wear and color intensity, but it is also an excellent skin conditioner. This magic odorless shelf-stable oil has an indefinite shelf life and is used in many creams and skin products as a skin emollient. While Urban Decay has not been marketing this product as an eye shadow with skincare benefits, the ingredient is ideal for maintaining and improving the delicate skin of the eye area.
Some of the sheerer colors have greatly improved pigmentation in the new collection, including Asphyxia, my personal favorite. Some other great colors to try are Peace, X, Psychedelic Sister and Free Love. The new collection features a few fan favorites that have never been released as singles, such as Mushroom, AC/DC and YDK. The only downside is that some colors have been discontinued, including Lounge, Jones, El Dorado and Hot Pants. Urban Decay provided a chart to offer replacements for these and other shades, but it is just not the same.
The new formula is also available in Urban Decay’s latest palette releases, which is usually the best value. These include Naked 2, the Vice Palette, the 15th Anniversary Palette and the re-released Feminine, Dangerous and Fun palettes.
Urban Decay is a cruelty-free company that appears on PETA’s list and the Coalition for Consumer Information on Cosmetics’ Leaping Bunny list. The company meets the most stringent requirements for avoiding animal testing on their products and source ingredients that were tested on animals. Urban Decay is a favorite among animal lovers, activists, vegans and vegetarians.