Thevi Cosmetics is a unique line that caters to the New Ethnic market -every light-to-dark skinned woman of Asian, South Asian, Hispanic, Middle Eastern, and Mediterranean descent. The line focuses on vibrant colors that are natural, yet vibrant. The founder describes it as follows:
“I know that there are many, many women like me. Women to whom ‘natural’ means ‘colorful.’ After all, what is more natural than a flower, a butterfly, a sunset? In our homes, in our dress, even in our foods and in our makeup, we are women who feel comfortable with color. In fact, we crave it. And while our skins come in a wide range of tones and shades, we all look best with a more intense makeup. Red lips. Strongly defined eyes. Visible cheek color. And of course, fresh, smooth complexions.”
I don’t have the skin tone that the line is aimed at, but I tried a Thevi high impact lipstick anyway, since lip colors are much more universally flattering. The lipstick is quite nice. It has a creamy, moisturizing feel and good color that is more than sheer, but not opaque—which is just about how I like it best. It is also packaged in an attractive slim line tube, and contains Vitamin A, E and C.
Besides, the lip items, the entire is line is also full of beautiful shades. If you are in Thevi’s demographic, or even if your aren’t but want some more colorful shades, check them out.
About the Author: Carleen Coulter
