High Tech Hair Straightening Techniques

Throughout the years, many curly-headed women have tried countless methods and techniques for straightening their hair, with many ending in pain and horror stories. For a long time, the desire to have long, sleek, and shiny hair had been nothing more than a pipe dream for these women and they have had to settle for finding curly styles that better fit their natural hair texture. At the same time, women in different parts of the world have had no problem switching from a curly head of hair to straightened locks without any issues. What is the difference? The latter women were using specific methods to accomplish the task in the best way possible. The top two techniques have since become global and now use modern equipment to straighten even the curliest locks.

straight dark hair


The newest of the two main straightening techniques comes from Japan and is called Japanese Thermal Straightening or Reconditioning, or the Japanese Straight Perm. Whatever name is used, the process involves a number of high tech chemicals being applied to the hair to get the dramatic texture change. Most salons will have one or two brands of Japanese Straightening Systems. The best of these are either Liscio or Yuko, both of which have had great success with very curly hair. A person who has decided on this procedure should ask their stylist which products they will choose and be cautious if neither of these brands are mentioned. All told, a Japanese Thermal Reconditioning session can take quite a long time, with reports of up to six hours being common. However, the straightening technique will keep the hair looking good for half a year to a full year, depending on the person’s individual level of wear and tear as well as the humidity in the air.

Yuko thermal straight hair


The other high tech straightening technique is also foreign, this time coming from the South American nation of Brazil. Called a Brazilian Keratin Treatment, this process uses a different set of chemicals to achieve the straightened effect. The main chemical is keratin, a protein that occurs naturally in hair, which is probably why the method is so successful. Combing keratin, other chemicals, and conditioners, the hair is straightened to a desired texture and will stand up to blow drying and even moisture for several months. While the technique has evolved greatly in modern years, a woman thinking about getting a Brazilian Keratin Treatment will need to know what chemicals are going into her hair. Specifically, she should ask the stylist if they use formaldehyde and choose a different salon if they say yes.

Keratin straight hair


With these two different techniques both being effective, many women wonder which one they should choose for the best combination of appearance, longevity, and cost. The main difference between the two is in the amount of time that they last. While the Japanese treatment lasts up to a year, the Brazilian version usually only lasts for a few months before another trip to the salon is needed. At the same time, the Brazilian straightening process does leave the hair more shiny and wavy, so a woman may desire that texture. For most women, the correct choice will come down to personal preference and how she wants her hair to look and feel.

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Seven Steps to Salon Perfect Hair Colour

Many women enjoy changing up their hairstyles and hair colours to create a fresh new look, but may not enjoy paying the expensive prices charged by salons. By knowing about different types of home hair products and how to use them correctly, you can have the salon perfect hair without the expense. Whether just touching up existing hair colour or going for an entirely new look, the perfect colour can be achieved right from the comfort of your own home.


1. Picking a Product

When colouring hair at home, it is important to know about the types of formulas available. Liquid hair colours are the most popular, but may drip and can be very messy. New, non-drip formulas are available to prevent hair colour from dripping on surfaces or onto the skin. Hair dyes that are available in mousse forms are popular and easy to use. The mousse is easily applied to hair, coating each strand for perfect coverage. Some hair colour products come with built in applicators that look similar to combs to ensure even coverage throughout the hair. Some hair colouring products may also be made for specific hair colours or hair types. For those who need gray hair coverage, dyes are available that easily conceal gray hairs. It is important to read the packaging of the product to determine the best product to use at home.
2. Evaluate Your Level of Expertise

For beginners, it is easier to go with slight changes over dramatic changes. For those who have never coloured their hair at home before, going a shade lighter or darker or adding highlights or low lights will help them get the hang of colouring their hair without a dramatic change. Once a person learns the basics of colouring their hair, they can go much further with their home hair colour, going several shades lighter or darker.

3. Choose the Level of Commitment
Home hair products last for different lengths of time. Permanent formulas are available for those who want a long term commitment with their new hair colour until it is recoloured or grows out. Semi-permanent and demi-permanent colours last for a number of weeks before washing out, great for those who want a new colour without being stuck with it. Temporary colours wash out in just a few washes, allowing a person to experiment with new colour before fully committing.


4. Preparing the Workspace
When dying hair, it is important to have an area set aside for this purpose. Make sure that all surfaces are covered, as well as protecting the skin with a thin layer of petroleum jelly to avoid staining from home hair colouring products. Since many products contain strong chemicals, the area should be well-ventilated.

5. Follow All Instructions
Before beginning the process of colouring the hair at home, a person should make sure that they have read the instructions completely through. Since hair dye is a chemical, it can cause serious damage to the hair, skin and eyes if used incorrectly. Knowing the instructions before beginning the process is mandatory, in case an allergic reaction occurs. All instructions, especially processing times, should be followed exactly for the best results.

6. Expect the Unexpected
When following the instructions, hair colour should come out beautifully. However, sometimes hair colour may be darker or lighter than expected, or all hair may not have been covered with dye, resulting in two-toned hair. By being aware of these situations and knowing how to handle them, panicking can be avoided. Hair that is too dark may lighten up after being washed. Hair that is too light may need correcting through using a toner to get the shade just right. For those who didn’t cover all of their hair, purchasing more of the product and enlisting the assistance of a friend will ensure that all hair gets coloured perfectly.

7. Taking Care of New Colour
It is important to deep condition after colouring the hair. Since it is a chemical process, hair can become dry and damaged. Using a good deep conditioning treatment can prevent this from happening. Purchasing a colour-friendly shampoo and conditioner can extend the life of new colour, letting it stay brilliant and beautiful for much longer. When following all of these steps, it is easy for anyone to get the salon beautiful hair colour that they have always wanted, all at a fraction of the price.

Visit Grazia for great fashion and beauty tips.

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How To Use Advertising To Get More Clients To Your Hair Salon

marketing for salons and websites for spas
Image by ravik694

Are you the owner of a new hair salon, or somebody looking to revamp their current business? There are some easy and cost efficient ways to get new clients in your doors and continually coming back for more. Aside from creating a comfortable yet stylish atmosphere, and providing affordable yet superior service, you will need some outside advertising for a little help. Owning your own hair salon isn’t as tough as you might think. All you need is a great location, experienced stylists, and marketing help. In just a few easy steps, you can generate more business and bigger profits.

One of the most efficient ways to get more people interested in your salon is creating a website. A website and an online presence will help clients find you and learn what type of services you are providing. This doesn’t have to be costly. You can find an affordable web designer or SEO marketing team that will know not only how to build an effective site, but also drive traffic to it. More people than ever use the internet to find and read about local businesses. If you want to have any success with your salon, you need to be on the internet.

Direct mail pieces are another cost-effective way to introduce your business to and target people in your local community. It can also be a good way to offer discounts and promote special events. You can simply use postcards printed out at an affordable price. You will want to understand your neighborhood community so that you not only target the areas closest to your business, but the right clientele. A direct mail marketing firm can help you do this, but if you want to save some money, it is often pretty easy to figure out on your own.

If you decide to hire a firm that specializes in marketing for hair salons, they should be able to provide you with all types of services. A company that is experienced in marketing for beauty salons will be able to do a number of different promotional things. Professionals can write and post press releases promoting your salon. They can get you the attention you need in the community and on the internet. A professional firm can help you put together special events, contests, or drawings that will bring new customers to your salon. These specialized marketing firms know what it takes to create a strategy perfect for a small business.

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