Max Factor is no longer selling in the United States, but it is still available in Europe. It also appears to still be available at some online retailers. I gave Max Factor Lipfinity MAXwear Lipcolor a try and rather liked it.
This is a dual sided long wearing stain and gloss combo. The stain is thick and full of pigment. For best results, apply it to completely clean and dry lips and let it dry entirely before applying the gloss. The gloss has a nice moisturizing feel to it with no stickiness at all. It was a bit on the frosted side for my tastes though.
Overall, I liked the color of the Max Factor products and I got a couple of hours wear out of this. It did come off quickly, however, with eating and drinking. The MAC Cosmetic Lustre Twins (read previous review) last longer and are still my favorite.