Softlips balms are thin balms that are rather light in consistency. That means that they do not feel heavy on the lips and a generally quite smooth. Light balms, however, don’t tend to last quite as long as the heavier and waxier balms, so there is a trade off. I tend to like heavy balms at night and outdoors and light balms during the day.
Here are the ingredients in Softlips Pure (starred items are organic):
cocos nucifera (coconut) oil*, olea europaea (olive) fruit oil*, beeswax*, simmondsia chinensis (jojoba) seed oil*, flavor, butyrospermum parkii (shea butter)*, punica granatum (pomegranate) extract*, tocopherol [vitamin E]
I like the addition of olive oil to the balm and sha butter is always a good choice. The balms feel quite nice and do a decent job of conditioning. Mostly though I love the new flavors. Pomegranate and melon are two of my favorites in lip products (my others being orange and grapefruit flavors). The scent/flavor is light—just enough to be enjoyable, without overwhelming.
Look for Softlips Pure at drugstores and big box retailers. Also watch here later this week for a contest to win a set of softlips balms!